CVS & Best Buy are expanding OTC hearing aids. B2B buyers: Act now! AUSTAR HEARING offers Wholesale, OEM, & ODM solutions with CADENZA's diverse product line to capture the explosive retail growth.
Since the FDA established the OTC hearing aid category, the market landscape has undergone a fundamental transformation. Market dynamics in October 2025 clearly indicate that channel expansion is accelerating:
CADENZA, backed by AUSTAR HEARING's 20+ years of manufacturing experience, offers B2B partners the tools necessary for rapid, high-quality market entry and sustained growth. We support various cooperation models designed to maximize your speed-to-market and product differentiation.
| Cooperation Model | Target Client | Core Value Proposition | Time-to-Market | Brand Control |
| Wholesale / Distribution | Retailers, E-commerce Platforms | Quick inventory access, flexible stock management | Fastest (Ready-to-Ship) | CADENZA Brand |
| OEM (Original Equipment Mfg.) | Private Label Brands | White-label production using proven molds | Fast (Rapid Turnaround) | Client's Private Brand |
| ODM (Original Design Mfg.) | Brands Seeking Exclusive Products | Deep customization of technology or design | Medium (Requires Development) | Client's Private Brand |
Our product line covers all mainstream and popular form factors, from discreet CIC/ITC/ITE to mainstream BTE/RIC, ensuring procurement managers can select models that align perfectly with their target retail audience.
Market opportunities are fleeting. The actions of retail giants signal an irreversible trend in OTC hearing accessibility. We urge B2B procurement leaders to make OTC market entry a strategic priority. Contact the AUSTAR HEARING/CADENZA team immediately to lock in and maximize the substantial market dividends through our flexible Wholesale, OEM, or ODM partnership structures.